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Design & Style Survey

This quick survey helps us understand how you want your practice to be presented online, from tone and messaging to the website's look and feel. Think of this survey as the start of our conversation. We'll drill deeper into your answers during a Zoom call with the primary stakeholders.

If you collect input from multiple people at your practice, please reach a consensus before returning your answers.

First name

Last name

Practice name

Which words best describe your brand?

(Select 3)
Which words best describe your brand?

Which tone feels most like your practice?

We understand that clients often prefer combining tones (i.e., "authoritative and conversational"). Choose the one you feel most strongly about and we can discuss combining other tones during our phone call.
Which tone feels most like your practice?
"We combine advanced training and proven techniques to deliver results grounded in both precision and experience."
"We're here to make the process simple, answer your questions, and help you feel comfortable every step of the way."
"Our approach is defined by thoughtful technique and a commitment to results that are both refined and enduring."
"Each treatment is performed using evidence-based protocols designed to optimize safety, accuracy, and measurable outcomes."
"We take the time to listen, understand your goals, and guide you with care so you feel confident in every decision."

How would you describe your practice in one sentence?

(Short answer - optional but helpful)
Example: "A boutique facial plastic surgery practice focused on refined, natural-looking results."

Do you have an existing tagline you'd like to maintain?

Do you have an existing tagline you'd like to maintain?
A
B

Visual Design Preferences

If you have an existing brand book you'd like us to reference, please upload it here:

Typography

My provided brand book contains the typography choices I'd like to use on my website:

My provided brand book contains the typography choices I'd like to use on my website:
A
B

Preferred font style:

(Select all that apply)
Preferred font style:

Color Preferences

My provided brand book contains the color choices I'd like to use on my website:

My provided brand book contains the color choices I'd like to use on my website:
A
B

Which overall color temperature best represents the feeling you want your brand to create?

Which overall color temperature best represents the feeling you want your brand to create?
A
B
C

How bright should your overall brand feel?

How bright should your overall brand feel?
A
B
C

How much visual contrast do you want throughout your brand?

How much visual contrast do you want throughout your brand?
A
B
C

What colors should we avoid?

When considering the overall feel of your website, do you prefer:

When considering the overall feel of your website, do you prefer:
A
B
C
D

Photography & Imagery Style

Preferred photography style:

Preferred photography style:
A
B
C
D
E
F

Modesty Level of Imagery

To ensure we reflect your brand with appropriate model images that align with your business type and region, select the image that reflects the amount of skin exposure you’d like us to use.
Modesty Level of Imagery
A
B
C
D

Which types of representation are important to reflect in your website model imagery?

(Select all that apply)
Which types of representation are important to reflect in your website model imagery?

Audience Personas

Who are we speaking to on the homepage?

(Select all that apply)

Age ranges:

Age ranges:

Gender:

Gender:

Ethnicities/cultural audiences:

Ethnicities/cultural audiences:

Income/market position:

Income/market position:

Common Interests, Lifestyle & Values

(Select the qualities that best describe your ideal patients)

Lifestyle:

Lifestyle:

Values:

Values:

Motivations:

Motivations: